#TuesdayTips: Finding the Perfect Location for Your Banner


Are you thinking about purchasing a new banner? If so, it's important to position your new banner somewhere that will have great exposure for your company. Selecting the proper location ensures that your new purchase will live up to expectations, and ideally return the cost back to you as customers are drawn in. As the old slogan goes, it's all in "location, location, location." Here are some useful tips to help you find the best location for your banner.

  

Make it Visible

Placing a banner on the back side of your building or under an overhang can greatly reduce visbility and customer's interest. You will need to make sure that your banner is located where it can be easily seen from the highest traffic area. For example, if your building has exposure to a major arterial road, make sure the banner faces that rather than where minimal foot traffic is coming in from the parking lot.

Try it Out

Before you finalize your banner's position, try hanging it in several different angles. Then, place yourself in your customer's position. Is it visible from the road, sitting in a car? Can it be easily seen from across the street in multiple directions? You will need to find the one location that provides the most visibility. Take some time with this step to make sure that your final location is the right location.

Remember the Elements

Weather can be detrimental to your new banner. If it is not properly secured, your banner may flap in the wind, making it hard for passing pedestrians and drivers to read. Prolonged exposure to the wind will also cause rips and tears. Make sure that your banner has basic protection from the elements. If this is impossible, make sure that the banner is well secured and that it will not flap in the wind.

Get Feedback

Try to find a few impartial friends to test-drive your banner. Ask them to walk and/or drive by your location and get their input on what they think of the banner. Try not to reveal what your banner says to these test-drivers. It is important to make sure that they are able to read the banner as they pass by. Since you know what the banner says, your brain may automatically fill in places that aren't completely visible. By conducting this test, you can make sure that everyone will be able to read your banner, regardless of whether they are walking or driving by.

Don't Be Afraid to Change

If your banner is not performing up to expectation, a move may be in order. Try a few different locations at first, to see which one provides the desired effect. Once you have narrowed down your options, you will be able to select the best location for your banner, based on actual customer reaction. This step should be carefully documented to provide you with the most useful data. 

By following these steps, you will be able to get the most out of your banner, both in the longevity of the banner and effectiveness in getting your message across.